The Black Label Hi Roller is a trendsetting minnow-style bait created by Bassmaster Classic Champion Cliff Pace. Innovative in design, this bait is unparalleled to match the lifelike movements of natural forage to capture the most finicky bass. The natural profile of the Hi Roller is meticulously crafted to impart the most lifelike features of baitfish in its natural environment. The Hi Roller is designed to advance an anglers forward-facing sonar experience.

The Hi Roller starts with a realistic body profile and subtle characteristics that creates the roll of the bait while in the water column. The seamless rolling of the Hi Roller imparts a coaxing drawing power, which sets it distinctly apart from other competitors minnow-style baits. The Hi Roller has two side notches on both sides, which enhances the tail quiver of the bait. The Hi Roller also has a concave top and coupled with the notches, it further reveals the brilliance of the color flashes during its fluid ease of roll. The Hi Roller can affix to various styles and jighead weights for forward-facing sonar hover style minnow fishing.

The Black Label Hi Roller is designed to help an angler at any experience level catch fish. The Hi Roller is multi-purposed and can also be rigged weightless on an EWG style hook, drop shot, or on a Carolina-rig. The angling experience is transformed to reach a new level with the Hi Roller.